Welcome to Monday Marketing ☕

Mondays have a reputation. They’re the “back to reality” shock to the system. But here, we treat them differently. Think of this newsletter as your first fresh brew of the week, a moment to clear the noise, calibrate your strategy, and get focused before the Slack notifications take over.

I’m Duygu Ulutürk, and Monday Marketing is my digital notebook on the messy, fascinating reality of building brands today.

Who am I?

I’m a marketing leader with 14 years of experience spanning the creative chaos of digital agencies and the structured growth of SaaS and tech companies.

My career has been a bit of a hybrid journey. I started on the creative side, managing campaigns for global brands and picking up awards like Cannes Lions and Kristal Elma along the way. But I quickly realized that great ideas die without great systems.

That led me into the world of Tech and SaaS, where I’ve held C-level roles (CMO & COO) at startups. I’ve spent the last few years not just dreaming up campaigns, but building the operational engines that make them run—integrating AI, automating workflows, and fixing the “boring” stuff that actually drives growth.

What is Monday Marketing about?

Marketing isn’t just about “the big idea” anymore, nor is it just about cold data. It’s about the collision of the two.

In this newsletter, I write from the trenches of that intersection. We explore:

• Marketing Strategy: Practical growth levers for B2B, SaaS, and eCommerce (no fluff, just what works).

• Automation & Ops: How to use tools like Zapier, Make, and Notion to save your sanity and scale your output.

• Creativity: Keeping the human spark alive in a data-driven world.

• AI in Marketing: Real use cases and workflows—not the hype, but how I actually use AI assistants to work smarter, not harder.