Why I’m starting this (and what’s in it for you)
Welcome to the first edition of Monday Marketing
You probably don’t need another newsletter.
Your inbox is already a mess, I know mine is.
So, why am I doing this?
I’ve spent 14 years in marketing. I’ve been in the big agencies, the SaaS startups, and the C-suite meetings where I spent most of my time just trying to get departments to talk to each other.
The biggest thing I’ve learned is that marketing is never a straight line. Most of the advice you see online tries to make it look neat: “How I made $10k in 48 hours” or “The 10x Playbook.”
Real life is messier. Strategies fail because the operations are broken. Campaigns flop because the data was wrong. That’s why I’m starting Monday Marketing. I’m not here to be a guru; I just want to help you connect the dots between the chaos.
The “Hybrid” Problem
My main theory is that you can’t just be good at one thing anymore. Ten years ago, you could just write copy or manage ads.
Today, if you write copy but don’t understand how the automation triggers the email, you’re flying blind. If you build systems but don’t understand the strategy, you’re just building a faster way to send bad messages.
We have to be “Hybrids” now. We need the mix of strategy, ops, creative, and AI. When those four work together, you actually get a marketing engine that works.
Where is your gap?
I do this quick check whenever I start a new project. Look at your current setup and be honest, which bucket is the weakest right now?
Strategy: “I don’t know who we’re actually talking to.”
Ops: “I’m doing everything manually, and I’m exhausted.”
Creative: “Our brand sounds like everyone else.”
AI: “I know I should use it, but I don’t know where to start.”
You don’t need to fix everything at once. You just need to fix the one thing slowing you down.
I remember working with a team that had beautiful, creative, but zero ops. They were manually writing every single lead email because they were afraid automation would sound robotic. We put their five best emails into a sequence and set a simple rule: if a human replies, the automation stops. They saved 10 hours a week, and conversions actually went up.
Sometimes you don’t need to “work harder.” You just need to fix the plumbing.
What’s next
I’ll keep these short. Next Monday, I’m digging into "The Blank Page", how to use AI to start a strategy document without getting generic, garbage results.
What I’d do now
Hit reply and tell me which of those four buckets is your biggest headache today. I’d love to know what you’re actually dealing with.
I’ll see you next week,